Employees Earn Money. Entrepreneurs Create Wealth.
Which one does your income say you are? If it stops when you stop, you have built yourself a job, a good one, but a job. A licence changes that. Other women deliver your method, to your standard, and pay you for it, whether you show up that day or not. That is the move from earning to owning. Six weeks, live with me, and you leave with the whole thing built.
Apply for the founding cohortThe idea stays an idea, year after year, while you carry on doing all of it yourself.
You are good at what you do. So good that people keep telling you to license it, franchise it, bottle it somehow. And you would, if only it were not all locked inside your own head.
The method has never been written down. The asset has never been separated from you. The buyer has never been properly named.
Picture a different Tuesday. A woman you trained is delivering your method this morning, in a town you have never visited, to her clients, to your standard. She paid for the licence. She pays a royalty on what she earns with it.
You built it once. It pays you again and again. I am not describing a theory. I am describing my Tuesday. In 2006 I stopped selling my hours and licensed my method instead, and The Athena Network now runs across the UK, Singapore and Dubai.
That is the move from earning to owning. Your method becomes an asset, and assets create wealth. License Ready is how you build yours, in the right order, in six weeks. A teaching module each Monday, a live working call with me each Tuesday. You leave holding the asset, the buyer, the model, the system and the route to your first licensee. Not notes. The thing itself.
Module Monday. Conversation Tuesday.
Each week has two parts. On Monday your teaching module is released inside the course, yours to watch whenever it suits you. On Tuesday evening we meet live. You bring what you learned, and we work it into your actual business, and everyone elseā€™s in the room.
So the teaching is always there when you need it, and your live time with me is spent where it is worth the most. On you, not on theory.
A group WhatsApp runs throughout for questions between calls. Every call is recorded, so you never fall behind if life gets in the way.
An Honest Fit, Both Ways.
This Is For You If
- You have a business that works and produces real results.
- You want to license what you do rather than keep doing all of it yourself.
- You are ready to do the work in the weeks it takes.
This Is Not For You If
- You are still working out whether the business itself works.
- You want it done for you rather than done with you.
- You cannot give it real time for six weeks. I would rather you knew that now.
Six Weeks. Six Things You Did Not Have Before.
- A clear statement of the asset you are licensing, separated from you as the founder.
- A defined licensee and the value they gain.
- A commercial model that works for both sides.
- A systemisation and documentation plan, so the work can be delivered to standard by someone else.
- A route to your first licensee.
- Everything assembled into one licensing ready package.
These are the assets you build. What you then do with them, and the results you create, are yours.
The Six Weeks.
The Foundation
Where your business truly is today, and what you want the licensed version to become. We name the gap between the two.
The Asset
We separate what is licensable from what is simply you being brilliant, backed by the proof it works.
The Buyer
Who actually buys this, and the return they gain in their terms rather than your price.
The Model
Fees, royalties, term and what is included, tested from both sides so it works for you and for the licensee.
The System
What must be documented so someone else can deliver to standard, and the groundwork your licence and trademark work will need.
The Launch
How your first licensee is found and brought on board, with everything drawn together into one package.
Less than most women in this room charge for a single day of their time, for the structure that removes the ceiling on all the others. It is this low because you are the founding cohort, in the room while I refine it, and your feedback shapes what it becomes. There will never be another founding cohort, because there cannot be.
In return I ask three things of you: your honest feedback, a testimonial if the work earns it, and your permission to record the calls and use anonymised learnings to develop the programme further.
When We Meet.
All times are BST. Each module is released on the Monday, and we meet live the following evening at 7:00pm. Every call is recorded and the materials are yours to keep.
- Week One · Module Mon 31 Aug · Call Tue 1 Sep
- Week Two · Module Mon 7 Sep · Call Tue 8 Sep
- Week Three · Module Mon 14 Sep · Call Tue 15 Sep
- Week Four · Module Mon 21 Sep · Call Tue 22 Sep
- Week Five · Module Mon 28 Sep · Call Tue 29 Sep
- Week Six · Module Mon 5 Oct · Call Tue 6 Oct
Two Doors Tend To Open.
Some women decide a proven system suits them better than building their own. I will happily walk them through their options, including my own network.
Others, ready to take their licence all the way, may be invited to keep working with me one to one. That is by invitation rather than a given, because I go further only where I can genuinely add value.
Either way, you leave with more clarity than you arrived with.
I Have Lived Every Part Of This.
I am Jacqueline Y B Rogers. I built The Athena Network in 2005 and began licensing it in 2006. Today it runs across the UK with international licences including Singapore and Dubai.
I have lived every part of what these six weeks cover. Separating the asset from the founder. Defining the buyer. Building the model. Documenting the system so someone else can run it well. I am not teaching you from theory. I am handing you the structure I wish someone had handed me.
Before You Apply.
Do I need a business already?+
Yes. One that works and produces results. This is about licensing what already succeeds, not building the business itself.
Is it live, or recorded?+
Both. Each week your teaching module is released on the Monday, yours to watch when it suits you. Then on Tuesday evening we meet live for a Q&A and coaching call, where we apply it to your business.
What if I cannot make a Tuesday call?+
Every call is recorded so you can catch up, and you can bring your questions to the group WhatsApp. The modules are always available, so you never fall behind.
Will I definitely have a licence at the end?+
You will leave with the asset, the model, the buyer and the plan. What you then do with them, and the results you create, are yours.
Can I pay in instalments?+
Yes. £297 in full, or three monthly payments of £110.
Is my business safe in a group?+
Yes. Every participant signs a mutual confidentiality agreement covering everything shared in the room, and my own undertaking not to use your ideas is written into it too.
What happens after the six weeks?+
Two doors, as above. A proven system if that suits you better, or the possibility of continuing one to one with me by invitation.
Six Weeks From Now, You Will Be Six Weeks Older Either Way.
Older with a licensing package in your hands and a route to your first licensee. Or older with the same ceiling and the same idea still circling the way it has for years. Same six weeks. You choose what they hold.
If this is you, take your place. And if it is not you, but you saw a friendā€™s face in every line of this page, send it to her. She will know why.
Apply for the founding cohort